You may be wondering why Intuit, a company known for financial software since the mid 80s, would create something like Zipingo. Well, you’re not alone. The same question is asked “how’d you come up with that name?”

The connection is not immediately apparent, though the explanation is simple. Intuit was founded and operates on a core principle — watch what people do in their everyday lives and help them do it better. That’s why we come to work everyday. It’s amazing how much of what people do daily affects their finances.

The Zipingo team is an entrepreneurial bunch of Intuit employees who has come together to solve a problem we share. Each of them have stories about how hard it is to find the best mechanic or how horrible our last roof repair experience was, or how a certain salon screwed up a haircut. But we also have many positive experiences with businesses to share.